Some of the Content We can Write for You

One of our favorite songs is “El Paso” by Marty Robbins. Back in 1959, record executives weren’t sure if they wanted to release it. At 4:38, it was almost two minutes longer than the recommended play length for popular songs of the time.

They took a chance and it paid off. The iconic tale of a cowboy who finds love then loses his life was a hit, and it still gets airplay today.

People love stories and the heroes who star in them. Why? Because the heroes are usually people just like them. People who have a problem or are on a mission. And they solve it – with a little help (that’s where you come in!)

Through case studies, project descriptions, and more, you can use this power to define your business, make a connection with a prospect, and sell your product or service. And along the way you’ll create heroes – and rabid fans.

Is it time to take a fresh look at your website and update it? Do you even have a website? No worries. We all have things on the to-do list we never quite get to.

• Is your last blog post from 2018?
• Does the thought of writing and organizing all of the text seem overwhelming?
• Do your file photos contain your clients’ names? (We’re talking to You, renovators!)
• Is your site well-organized and easy to navigate?
• Do you tap into your prospects’ needs and aspirations?
• Do you sound like the unique solution to your readers’ problems – or do you sound like every other guy?

Those are a few basics. If any of that sounds like you, let’s talk and figure out your options.

You go to networking events. You’re active on social media. You have an “About Me” page on your website.

• When people see your profile on social media, are they intrigued enough to send you an invitation to connect?
• Does your bio on your website interest them enough so they ask for more information about your business?
• When you meet other professionals at a networking event do they look forward to having that one-on-one with you at a later date?

Step one is to pique their interest, so they want to make the effort to get to know you. To make them say or think, “Tell me more.”

A good profile isn’t just a rehash of your resume. Just like your “About Me” page on your website, it’s also about your prospect and what you can do for her. The same thing goes for your elevator pitches. They need to make the other attendees sit up and take notice of you, especially at those 7 AM meetings.

You’re interesting and worth connecting with. Let people know it, without sounding pompous or boring them to tears.

Whatever your profession – contractor, health coach, realtor – posting fresh, original content on your blog, social media sites, or in emails keeps you current and in front of potential customers.

Instead of sounding like everyone else, win them over with content that has some personality and targets their needs.

After all, you’re not the guy with the pop-up ads for discount kitchen cabinets. You’re the professional who knows how to design an ideal kitchen for the vegan chef who has to feed a multi-generational household. Add a little humor and you’re the expert who also can make them smile.

Now, when their ready to start their project, you’re the pro they can’t wait to meet – and hopefully do business with.

Audio is a powerful medium to add to your marketing plan. But, writing for the ear – truly composing your message – is a specialty.  I spent nine years on the air and behind the scenes at a terrestrial radio station.  My time there taught me that the words you choose to share are important, but it’s so much more than what you say.

It’s all about the listening.

• It’s the voice that’s heard.
• It’s the voice that’s implied.
• It’s the silence behind a pause, the music in the background, the well-chosen sound effect.  And countless other elements.

Enough said. I’ll stop there.

But you can keep going.  Contact me and we’ll talk about some of the amazing audio options you can incorporate into your marketing.

Do you have your writing projects drafted out, maybe even written, but you know they aren’t ready for you to put into print or on the web? Maybe they seem to go on forever, maybe the flow of ideas isn’t quite right, maybe the content seems a bit thin.

You need help editing.

Organizing, editing, and checking it thrice. It’s not just about cutting, it’s also about delving a bit deeper when you need to. Marketing materials, web content, policy guidelines, instructional manuals, or delicate correspondence, I can take your rough drafts and turn them into prose you can be proud of.